As I write, Delhi Dynamos Football Club plays the
semi-finals against Kerala Blasters Football Club in the third edition of the Indian Super
League (ISL). The third edition of the ISL is close to end.
The ISL is an Indian football championship competition
which began in 2014 and the participants include eight franschises belonging to
the following cities: Chennai, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai and
Pune. The
ISL is co-promoted by IMG-Reliance (a joint venture between IMG and Reliance
Industries), Star India and supported by the All India Football Federation
(AIFF). The primary purpose of the ISL is to develop a platform to groom
football talent in India and elevate Indian football to an international level.
The vision is to make India into a global football power and qualify for the
2026 FIFA World Cup. When Iceland, a nation of approximately 3.2 lac people
qualified and reached advances stages of Euro 2016, a premier European football
competiton, why can’t we? Surely, the intention of the ISL is noble.
But is it just another way to make money? Or is it a
sincere attempt to develop the “Joga Bonito” (The beautiful game) at the
grassroot level in our country. I love football, but I don’t watch a single ISL
match. I prefer watching the European league matches. Most of them who like
football don’t watch ISL. So I thought I should write on why I don’t watch the
ISL.
Prefix-Suffix
I hate the prefixes-suffixes in the names of the ISL
football clubs – like say Athletico de Kolkata (why do you need to copy that
from the Spanish?), Kerala Blasters (nicknamed after Master Blaster – C’mon,
get over cricket). I don’t know if these names appeal to the public, but they
sound bizarre to me.
Now, onto the more serious reasons:
Club Ownership
Several industrialists and celebrities have invested
healvily in the league’s eight franchises. One of the clubs, Delhi Dynamos
Football Club is owned by Den Networks, a Delhi based cable company. Den
Networks brought the club as a marketing/branding vehicle for Den’s
offerings/products. They wanted to leverage on the high viewership (about 429
million TV audience) and translate it into increased revenue from their core
business rather than promote the game. This sounded pretty ridiculuous and
selfish to me.
However, the company has been posting poor financial
performance for the past one year and has reported losses from its core cable
business. Delhi Dynamos churned out revenues of Rs 24 crore with an operating
loss of Rs 34 crore for the year ended 31 March 2016. In the previous year, it
had revenues of Rs 8 crore with loss of around Rs 46 crore. These aggravated
Den’s situation and the company managed to sell
80% of its stake in the football club to Wall Street Investments,
represented by promoters of GMS, a US- and Dubai-based business group with interests
in the shipping industry. This really hurted me because the company had no intention to promote the game
or its glory.
I learnt about the 50 + 1 rule in the German
Bundesliga. This regulation requires club’s members to retain control
protecting clubs from influence of external investors. It requires the parent
club to own at least 50% plus one additional share of the football company,
ensuring that the club's members, i.e. the fans, still hold a majority of
voting rights. There is a reasonable exception created here -- In cases where a
person or company has substantially funded a club for a continuous period of 20
years, it is possible for that person or company to own a controlling stake in
the club. In Spain also, the two biggest clubs of Europe – Real Madrid and
Barcelona are registered corporations owned by its supporters. At Real, the
supporters elect the club president who governs the club and its operations.
Stable ownership and right attitude to develop the game will help achieve the
purpose of the ISL. We should seriously consider implementing similar
regulations or atleast keeping a lock-in period for the club owners to ensure
the ownership is not treated as a liquid asset.
The Difference
The speed of the game is an essential factor to
maintain spectator enthusiasm. I never watch an ISL game on TV – It puts me to
bed. But when I am watching any match from the English Premier League (EPL), it
keeps me on the edge of my seat, even if it is the worst two clubs of the
league up against each other. This, as I thought is clearly evident in the
passes per game of champions and runners-up of the two leagues : ISL and EPL
for past two seasons :
Season
|
Club
|
League
|
Passes Per Game
|
2014
|
Athletico De Kolkata
|
ISL
|
362
|
2014
|
Kerala Blasters
|
ISL
|
395
|
2015
|
Chennaiyan FC
|
ISL
|
396
|
2015
|
Goa FC
|
ISL
|
371
|
2014-15
|
Chelsea FC
|
EPL
|
533
|
2014-15
|
Man City
|
EPL
|
581
|
2015-16
|
Leicester City
|
EPL
|
351
|
2015-16
|
Arsenal
|
EPL
|
559
|
Source: EPL, ISL websites
Leave alone Leicester City, the passes per game of
four different ISL clubs are in the range of
360-400 passes as compared to EPL clubs where the passes per game exceed
530. Low passes per game implies lesser movement of the ball around the pitch
which brings down the tempo of the game and with it, the excitement of the
fans.
Now, to one positive point.
An interesting observation here is, ISL clubs have
better shot accuracy, i.e, they hit the target more often than not. However,
goal conversion out of shots on target is lower than EPL clubs. This means we
see more chances created but less goals scored. Nonetheless, chances created,
if genuine, would force a save from the keeper, thus waking up the spectator.
Year
|
Club
|
League
|
Shot Accuracy*
|
Conversion of a shot on
target into a goal
|
2014
|
Athletico De Kolkata
|
ISL
|
50%
|
15%
|
2014
|
Kerala Blasters
|
ISL
|
52%
|
13%
|
2015
|
Chennaiyan FC
|
ISL
|
54%
|
24%
|
2015
|
Goa FC
|
ISL
|
64%
|
26%
|
2014-15
|
Chelsea FC
|
EPL
|
37%
|
33%
|
2014-15
|
Man City
|
EPL
|
34%
|
33%
|
2015-16
|
Leicester City
|
EPL
|
34%
|
32%
|
2015-16
|
Arsenal
|
EPL
|
37%
|
30%
|
*Short
accuracy represents % of shots on target
The ISL is in its early years, its true. But its
imperative to develop the pace of the game to a level comparable to other European
leagues to attract young talent to ISL clubs. In its current format, the older
players who don’t have the pace to play at a competitive level in European
leagues sign up for ISL, apart from the other young Indian players. This slows
down the game and reduces spectator enthusiasm.
Structure of the tournament
ISL is developed on a structure very similar to that
of Indian Premier League (IPL). We need to decolonize our cricketing minds.
In ISL, there are matches everyday! So there is a
league and then the top four teams move to semi-finals and then the final. This
is different from the European football leagues. In Europe, matches are held
every weekend and last for an entire year. The league leader is declared
champion at the end of the year. I appreciate and prefer this format of the
game because of two reasons : Since matches are held every weekend and not
everyday like ISL, the marginal utility of the fans/viewers is maintained.
Marginal utility is a concept in economics which says the more you have of a
thing, the less you want more of it. Second, the European league system rewards
the most consistent team. This is because, each team plays every other team
twice (at home and away stadiums) and at the end of the day, the team with the
most points is declared champion. However, in case of the ISL format, the
outcome of the Final or the semi-final match depends on a single match
performance. Football is a funny game and results might significantly differ
from popular opinion or expected result. The league format of the game focuses
more on rewarding the consistent i.e. most skillful whereas the tournament
format would reward the most perseverant and confident squad. That is probably
the reason why we have 3-4 clubs always finishing in the top 4 positions in
English, Spanish, German Leagues consistently every year, but we don’t see the
same international team winning the World Cup or reaching the Finals year on
year, repeatedly.
Fans
There is not much loyal fan-following of the ISL clubs
yet except for NorthEast United FC and Goa FC. The rest of the clubs just see
casual spectators attending the match for some short term (shorter than cricket
I mean) entertainment.
Will ISL be able to create the fan following like the
famous European Leagues? I came across an interesting research conducted on
football club fans across Europe to compare the feelings, expressions and
behaviour of fans associated with support of their football teams. It says
fandom is not merely being a spectator – it is about being a participant. Match
attendance is a given, of course, but there is also a duty to engage
emotionally in the life of the team in order to impact positively on a team's
performance. Attending away games is an important ritual for fans especially
because away supporters are always outnumbered and out-sung.
Whether the ISL succeeds in generating loyal
fan-following will depend on whether it is able to garner interest of the youth
by improving on its quality of football. Only time will tell.
(Views are
personal)